How to write a good business about us page

Get the picture?

About us text generator

Locally sourced? At the very least, you can include high quality behind-the-scenes photos that pull back the curtain and give visitors a glimpse into your business. Everyone loves a good story. That tale belongs on your About Us page. Just visit your site on a wide range of devices, using different browsers and see where the page usually finishes. As a result, customers leave the page knowing more about the company and feeling empowered that their decisions are keeping the world green. Describe your unique, special qualities on your About Us page. Include a Timeline Has your business been around for more than a few years?

While he proudly states the companies he has worked for IKEA is just one of the bigger names to pop up he does so in a manner that is not boastful. Tell us what you stand for so people can better identify with your business.

Renting high-end dresses?

e commerce about us page examples

Keep the focus on your brand as an entity and what makes you unique and important — not your products. Let us know in the comments!

Even vulnerability can be seen as a positive virtue and therefore could be incorporated into your About Us page.

Best about us lines

Flip Flop Shops Try finding new ways to introduce your brand to the world. People love passionate business owners. If you can, quantify those benefits. As an ecommerce business owner, you too can use timeline storytelling. Each member is portrayed by a minimalist caricature that is defined by one obvious trait. Another client is a commercial construction company. Why you need an About Us page An About Us page is crucial when building relationships with your customers. Whether it is style, femininity, or modern dilemmas, no topic remains off limits. Your visitors will appreciate your honesty.

Hit these points and you should have the structure for a story not necessarily the copy you'll use that you can incorporate into your About Us page narrative. Corporate-speak copy is boring.

About us text

This may be the simplest step in your About Us design; an address to an office will work! Include a Timeline Has your business been around for more than a few years? But why you should care about it? This can include: How you started your brand What makes you and your brand unique What are your brand values and beliefs Why customers should choose you Take a look at About Us page by the yoga mat company Form. By including the faces of your founders or the entire team, you can somewhat control where your reader looks. For their About Us page, the client wanted to tell the story of his own dog, which had been the inspiration for inventing the product. We even included a photo of her running a marathon, which added visual interest and credibility to the page.
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How to Write a Killer “About Us” Page & Convert Visitors into Customers